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Cheerleader for the Netherlands national team stripped down to underwear

June 19 2006

World Championship again shocking. The question of why hundreds of Dutch football fans watching matches of the championship without pants? The answer to this tricky question had to give the International Football Federation (FIFA), under whose auspices and runs the tournament.

Several thousand fans from the Netherlands arrived in Stuttgart for the match of your favorite national team against a team of Côte d'Ivoire. Fans were dressed in their traditional bright orange colors. And then there was an unexpected problem: in their pants (so nazyvaemy "lederhozeny") adorned with large logos of one of the famous Dutch breweries.

As most fans, advertise on the matches of the championship has the right to only one beer label - an official sponsor. Alas, in connection with the fact this whole group of entrance to the stadium has been banned. However, fans are male, do not have to choose between decorum and football, and just pulled off his shorts. View won the match took place in his underwear.

The incident, representatives of FIFA on this said they did not suffer serious attempts umbrella or "guerrilla advertising" such as those that took the Dutch brewer's moguls.

"Of course, FIFA has no right to tell individual supporters what to wear to the match, but if thousands of people come in the same clothing that advertises a product, which thus appears on the TV, then certainly we will not allow this to happen, - said Markus Siegler, FIFA Director of Public Relations. - I do not know exactly what happened in Stuttgart, but it looks like an organized attempt to mass guerrilla campaign. "

However, a representative of the Dutch brewery and an opponent on the state of emergency - Peer Svinkels Reuters in an interview called all the incident "absolutely ridiculous farce." After all, getting people to take them lederhozeny (traditional short leather pants) - is said Svinkels, "too extreme and unjustified" measure .

"I understand that FIFA has sponsors but you can not tell people to shoot lederhozeny and force them to watch the game in underpants. It's too "- he said.

It's a good Svinkels added that the majority of our fans and linen was orange and like the Scots could be without him. Nevertheless, in his words, brewing company has already filed a complaint to FIFA, and possibly the case goes to court.

Each of the 15 major sponsors of the World Cup, paid 50 million euros for the right to be an official partner of the current FIFA World Cup.

Advertise beer at official championship of 2006, may be only one American corporation Anheuser Busch, producing the world-famous Budweiser. This fact has caused some discontent in Germany, which regards itself as home to the highest quality beers to equal the Czech Republic. The country has very strict laws governing the composition of amber drink: hops, malt, water, and so for the past 800 years that.

Recall that in Russia the conflict breweries, and the Russian Football Union has started since the beginning of 2006, when advertising was banned beer products, both during matches and the championship team, and in television.

Vitvitskiy Alexei based on Air Force


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