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Faces & Laces: all of the relevant sub-cultural fashion

May 27 2010
00:02

In Moscow, the fourth time in an exhibition Faces & Laces, devoted to the actual subcultural fashion, visual communication and alternative contemporary art. Entrance was free, face control - a must. In other respects, the exhibition were able to get all interested.

Main floor unfolded on the ground floor, where minirampe settled "prorider" who not only just washed the wheel on your favorite message boards over the past two days, but also participated in the "superbatle" with a prize fund of $ 1700. As a result, the prize money divided among the three winners.

Here, on the first floor (by the way, the exhibition occupies three floors) to justify a big stage for the first time the project came full live performances of native and foreign groups like: Radioclit from London, Tyree Cooper from America, our robots, Pompeya and Flying Rods. Music was the main accompaniment of the event.

Besides the main stage at the exhibition arranged DJ mixer with the latest equipment, which expertly versed guest DJs. Also worked in live radio site Look at me a great title Follow me. Online at radio waves sounded a special playlist and highlighted regular announcements going on at the exhibition, held interviews with participants and organizers of the project.

But in order to highlight the most important goal of the event, we must examine the person who made it such a vivid and memorable. Artists, designers and illustrators gathered in the capital from around the world. The main purpose of the event, which they opened, - bringing people from different subcultures, creating a new format of communication between people who love what they do.

The main part of the project was the disclosure of subculture sneakers (sneakers - iconic sports footwear, which exists in the West for over 20 years).

The exhibition was created in order to show the public address domestic appearance shoe models and the space around it. Collection of famous European brands saw almost under the microscope, which became the modern human eye to quality, beauty and comfort footwear.

Visitors were able to see the microcosm that is created by artists and designers from a tiny millimeter sole to the accessories and the packaging box models.

And this year, before the eyes of lovers of this modern art brought works by such artists as: Usugrow (Tokyo), which is specifically for Faces & Laces 2010 Make a selection of originals of his works, his exposition was totally exclusive. Via Grafik in Germany worked with such well known brands and brands like Nike, Adidas, Motorola, Opel, Sony Music and others.

Now they not only street artists, but the real stars of the stage of modern graphic design.Not far from them has left another German graffiti artist and illustrator, Sat One, which was presented at the exhibition series of photos of their creation, which looks impressive because of the construction of exposure gradually.

Our response to the same Western artists began Aske and his team Sicksystems. Moscow artist and graphic designer working with Nike Sportswear, Computer Arts Magazine, Montana Cans, and others. In the exhibition the artist presented a series of his new works.

Interesting projects have shown well-known: Puma, Nike, Adidas. They presented a new collection of comfortable, stylish and eye-catching and shoes. May 21 at the Nike premiere movie, "Creating the Future". Puma introduced the art project in Afrika and the new issue of wilted Puma Archive. And Adidas, in turn, presented a joint project with Faces & Laces - «Originals», which this year focuses on.

Among other young and interesting designers of clothing and footwear at the show presenting their exhibition People, Piece Together, Look at me Store, Element, Analog, Gravis, Zoo York. Lacoste introduced the exhibit on the historical concept of the brand. A Fred Perry held a mini-tournament for amateurs to play table tennis.

By the way, if we consider the location of the exhibits on floors, on the second level of both time and were mainly clothing and footwear.

Exposure of glossy publications and case continued on the third floor. Among the most famous in Russia: Men'sHealth, who spent the final Cup inbordingu at the event, the magazine Yes!, Presenting master classes on styling, journalism, photography, "bully" and his master classes on various subjects ...

There, on the third level, turned the main exhibition of invited artists and designers. Bright and eye-catching exhibit was Lomography (Lomography). It was drafted in the form lomographic colorful mural, which worked on drafting lomography from around the world. Several interesting projects were presented to inventors, supported by the design.

In general, if one is present at the exhibition everything happening seemed erratic, then the mixed feelings quickly evaporated from the relaxed atmosphere of the event. Few left without walls Vetoshny fashionable hairstyles, in fact on the ground floor in all conjured stylists Freshmanii and Got2b.

When in 2007, Faces & Laces started in the capital for the first time, perhaps even the organizers did not expect such high interest to the event. This year the project became more ambitious and memorable. Sure, what's next - will be better, so - even more interesting. Faces & Laces opens new names and brands, promotes and "veterans" in the fashion industry, explains how to understand modern art and reveals it from different sides.

Zoe Molchanov

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