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British smokers to show their lungs

October 1 2008

Scary photos will appear today on cigarette packs sold in the UK, to enhance the effect of anti-smoking, health ministry announced the country.

In particular, the packets will be posted photographs of disfigured light smoker or a person in the morgue, equipped with relevant reading "Smoking causes fatal lung cancer" or "Smokers die younger".

More than 20 countries, including Australia, Canada, New Zealand, are already using pictures, "horror stories" on cigarette packs, and according to their data, these measures are bearing fruit. Britain will become the first country in Europe that is taking such a step.

The British Ministry of Health believes that such images can help reduce the number of those who once again delayed a cigarette and would be more effective than implementing five years ago, major labels, slogans on the package of tobacco products.

"Verbal warnings about the dangers of smoking have prompted many smokers to give up the habit" - recalled the chief medical officer Liam Donaldson UK.

"New Warning-catchy illustrations emphasize the ugly reality in terms of health for those who continue to smoke. I hope that they will make more people think about how to quit smoking and, if necessary, seek professional help" - he added.

Earlier this year the British government announced that in order to more effectively combat smoking among youth is planning legislation to ban tobacco vending products and mini-packs of ten cigarettes. These bundles are especially popular among young people because of their small size and relatively low cost - they cost about three pounds (135 rubles) to six pounds (270 rubles) for a standard pack of 20 cigarettes.

Britain has pursued a consistent anti-smoking and popularization of this habit. During 2006-2007 in different regions of the United Kingdom was gradually introduced legislation banning smoking in public places. According to studies, the percentage of smokers in the country over the past two years has decreased from 24% to 22%. The Government plans to increase this figure by 2010 to 21%.

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