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Fashion houses forced to hold the "crisis" selling

November 24 2008

For the first time since the Second World War fashion houses Chanel, Versace, Christian Louboutin and Chloe cut prices on their goods. The reason - a sharp drop in demand for luxury goods amid economic crisis.

A similar process occurs in the domestic market of luxury: the Russians have begun to abandon spending on clothes of famous designers, preferring less expensive brands, focused on the classics.

Experts suggest that before the New Year sales will rise slightly, but overall the trend of decline in demand to continue in the next year. Especially difficult will the capital boutique: Moscow accounts for 85% of all sales of luxury goods and designer goods.

Similar situation in St. Petersburg, where, because of high rents and low demand have already begun to close down shops of famous trademarks. Thus, stores Women Secret, Colours and Beauty and Springfield left the premises at the corner of Nevsky Prospekt and the Marat streets and closed the OGGI representation on Nevsky Prospect, 46.

Analysts believe that this process will soon spill over and Moscow, and restore the status quo sellers luxury segment will not be able at least another year - and a half, wrote , "Pravda.Ru" .

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