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The award "Silver Archer" in the development of public relations

January 31 2007
16:45

In the cinema "Kinomir" of awarding the National Prize for development of public relations "Silver Archer".

Tenth Anniversary Ceremony was held in the "cinema format": Award winners alternated episodes devoted to the development of public relations in Russia.

This year, especially for the anniversary of the Board of Trustees established a new nomination "For cultural contribution to the development of public relations." The winner there was the cult Russian band "Time Machine". The first statuette went to Andrei Makarevich and Evgeny Margulis.

Award in the category "Best Project" received: Communication Group Business League "for the project" National Initiative 2006 - the year of philanthropy in Russia "(Vitaly Rasnitsyn, Alexander Turcan), Committee on City Property Management of St. Petersburg for the project" National Inventory " (Maria Marakovskaya), OJSC "MegaFon" and "Agency of Humanitarian Technologies" for the project "Programme of development of bilateral relations with subscribers as a successful alternative to the pressure of competing brands" (Andrei Klimov, Gregory Gavrilin). Special prize of the Board of Trustees received Vimpel "for the project" Mobile etiquette "(Eugene Chistov, Ana Samokhvalova).

In the nomination "The best work on the theory of" statuette was awarded to Helen Archer Baykaltsevoy and Ralph Laynemannu - authors of the book "Measurement mediarileyshnz: how to assess the contribution of PR to the success of the company.

In "Persona" winner, for the effective use of PR-tools in business activities, declared Chairman of the Board of Directors of the management company "Troika Dialog" Pavel Teplukhin. National Award in the category "Region, which effectively develop public relations", handed Dmitry Zelenin, Governor of Tver region - for the program implementation of socially significant projects.

In "Master" was held electronic voting using special equipment Comstar. Scored one of three numbers on your mobile phone, each participant can express their views on nominees. The greatest number of votes received Natalia Mandrova, president of the Agency's investment communications «Premium Mobile».

Proposed "film format" fully respected - in the foyer and hall were cups with popcorn and bottles of Coca-Cola in abundance.

Spectators on the big screen saw the film on the development of Russian public relations. His heroes - famous businessmen, politicians, journalists, cultural figures - told his opinion about the importance of Public Relations in our modern life, but also presented his view of our professional world. Rosbalt.

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