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Briton sells the book for the "new Russian"

August 29 2007
08:00

British entrepreneur sells the most expensive in the world of the book. Price of new works by Roger shashu "Dancing with the Bear" is more than $ 6 million book is encrusted with more than six hundred diamonds. Target audience their readers bookseller considers Russian oligarchs.

In the book the author talks about how, in post-Soviet Russia he managed to earn $ 200 million in Russia swirling that kind of money that is completely logical to publish a book specifically for this market - said Roger shashu. - I am very pleased that the explicit features of consumer preferences may now also appear in the writers' case, not only in fashion. "

"I would very wanted oligarchs read my book instead kept her in safe" - added he.

In order to better diamonds looked the book cover has been changed from original white to black.

Mr. shashu is co company ITE, whose shares now traded on LSE. Company's market value exceeds $ 1 billion, reports Ananova.

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