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Beer ads "Pete" an insult to the family

June 4 2007
19:27

Federal Antimonopoly Service saw a commercial for patterns of behavior, offensive to the family as a whole, as well as cherished family values in society. FAS found the television advertising of beer, "Pete" violates the requirements of the law "On advertising", says a report by FAS.

Advertise - OOO Heineken Commercial Service - FAS issued an order to stop the violations. Specialists service drew attention to advertising, using statements: "89% of men do not feel guilty about anything, anything."

Visuals roller is made up of recruitment, reflecting the impact of various actions (within the meaning of roller men) who violate the coziness and order: muddy footprints on the carpet, a broken football bed with flowers, an empty fridge with tiny pieces of some eatables.

According to FAS, "in the video is moving and fixed type of male behavior, suggesting blatant disregard for family responsibilities, respectively, in the video uses images of behavior offensive to the family as a whole, as well as cherished family values in society", said Interfax.

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