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See sensuality and blind

September 22 2005

Psychologist David Zald and Marvin Chan worked in the campaign for road safety. The case involved the placement of billboards pronounced sexual nature on the roads.

The experiment Zalda and Chan was simple enough: the subject at a rapid pace showed hundreds of images, mostly quite decent content - cats, dogs, landscapes, still lifes. In this case, people were asked to commit to memory a certain specified way, catching the moment of its appearance. Then in the set includes pictures of sex and violence, and the job remained the same. As a result, it was found that the closer to the provocative image was given to memorize, the less the subjects successfully coped with the task.

And in general for one-fifth seconds volunteers were unable to perceive anything else but sex or bloody images. Scientists have made a simple conclusion: a distraction on the road even for a negligible time can be disastrous impact not only on the driver, but in all surrounding people and machines. If this was an interesting pattern has been observed that - not all people react the same way. There were those who did not interfere with erotica. "Emotionally-induced blindness", namely the so-called phenomenon of increasingly suffered, as the name suggests, people are emotional. About this newspaper Trud.

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