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Jesus Christ advertises beer in Lithuania

January 20 2006

Lithuanian brewers to promote their products have come up with a very unexpected publicity stunt. Jesus Christ offers to buy intoxicating liquor. On billboards, in television commercials and even on beer labels, his image adorns a DJ headphones.

In a new advertising campaign brewery Kalnapilis-Tauras offers to collect a few caps and win free CD-ROMs with the records of remakes of the Lithuanian ethnic music.

Ecclesiastical authorities considered advertising deeply blasphemous. Archbishop of Kaunas Sigatas Tamkevichus said that such advertising insults the feelings of believers.

But the manager Valdas Tekoruis brewer said that they are not going to turn off expensive advertising campaign. He insists that the image of Jesus in this context - this is not a religious symbol, but an element of national folk culture. Reports

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