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"Beer" and "sports" are no longer friends

March 14 2006

On the eve of the president signed a new version of the law "On Advertising".

The document specifies the hard way and extent of advertising of gambling and casinos are introduced stricter requirements for advertising of alcohol, tobacco and beer.

In addition, the limited dissemination of advertising via mobile phones, prohibits the use of umbrella brands, and also regulated advertising of medicines and dietary supplements.

Under the new law significantly reduced commercial breaks on television, and totally prohibited sponsorship of sporting events with beer companies.

But the producers of "beer" do not lose hope. The head of the Union of Brewers Vyacheslav Mamontov very optimistic: "We expect that we will promptly amend the new law, allowing brewers sponsoring sports events."

Beer producers are confident that the sponsorship ban would hinder the development of the beer industry and deprive the fans the possibility to observe the most spectacular sporting events, according to Vedomosti.

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