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In the Urals, invented surround cinema

March 6 2008

New development of the Ural scientists can turn the world's film industry. In the Urals, invented technology that allows real-time transfer of any film in the stereoscopic image. From the already known format 3D know-how Yekaterinburg artisans distinguished by the fact that in a stereoscopic format will be transferred has already filmed a movie (and hence the cost is much cheaper). The developers say the breakthrough in the market of film and expect to receive billions in profits from the Hollywood giants.

The first show of the bulk film for journalists took place on Tuesday in Yekaterinburg, Sverdlovsk Oblast in the building filmofonda.

It was planned that miracles surround cinema will show the example of the recent premiere of "I - The Legend": Will Smith will play golf on which became the depth and size of a cruiser-museum, the zombies become three-dimensional, and the audience will feel yourself standing in the middle of the desert in New York.

But at the last moment could not agree with copyright holders, and new technology run-in on the movie "Final Fantasy: The generation of children" (he is already out on the licensed DVD). Flying animated heroes in space in a bulk format did not look so impressive, as might be expected, but organizers say that summed up the instrumentation filmofonda.

"This is a media breakthrough on the world market - confidently declares CEO Inginiring Group, dealing with promotion of technology, Alexei Smirnov. - Anyone have filmed a movie can be translated into surround mode. Stereoscopic always been spectacular, but loss-making: every scene had to shoot from three angles. This technology is cheaper than the stereo imaging. According to preliminary estimates, to whom we spoke, she trillion potential. Cinema halls are now filled with barely a few days after the premiere. With our technology every day, rooms will be packed to capacity. "

Pioneer technology Phenomenon EVA in a 32-year-old Michael Paikin, director of the theater "Extreme improvisation in Ekaterinburg Theatre New Drama" in St. Petersburg, a lover of arthouse and stereoscopic. When he discovered that only one in Yekaterinburg, the cinema "October", which showed movies in stereo format, switched to a system of Dolby Digital, and stereokinoteatr in St. Petersburg was closed altogether, Michael thought for how to get back on the screens of your favorite movies.

"Because all good films lined up on the same principle as the stereoframes - there fore, middle and far - I thought that you can recreate the stereoscopic effect in any movie, and even on television. Only need this image to distort, "- says Michael.

With an idea he came to the producers stereo equipment, television masters and programmers. Those who do not believe in the success of the design: technology to produce three-dimensional image developed in the past, but to no avail.

Then Michael sat down at the computer and using common programs like Adobe Photoshop began looking for a numerical algorithm that would convert any frame in stereoscopic regardless of its composition, lighting and other factors.

After six months of sleepless nights at the computer and tens of thousands of photos otsmotrennyh when Michael almost despaired of finding the desired combination of numbers, the algorithm was found. Another six months went by specialists Research Center Data Center "on it to develop technology to convert conventional stereo anaglyph image in an instant, a fraction of a second, so that the movie you can watch in real time.

The technology is patented, is currently promoting her company does Inginiring Group. A week later, will be created of Phenomenon EVA, which will include the founders of both companies and self Mikhail Paikin.

Device that allows to transcode any digital image into three-dimensional, is a chip 2 by 2 cm with a built-in program.. The program allows for real-time unfolding monoizobrazhenie on a stereo pair, then every element of the pair held 7 geometric transformations. As a result, the viewer sees a three-dimensional image.

Between the stereoscopic cinema, which has long been known, and new technology has some serious differences. First, the film is translated into surround mode after it has been withdrawn. Secondly, if stereokinoteatre had to keep his head in a certain position to see the stereo effect, the new anaglyph glasses allow you to watch a movie from any angle and in any position. Also, they do not tire the eyes. Now engineers are working on the Uralic technology to watch movies in bulk format and without glasses.

"We can do bulk broadcast television, a surround an Internet site, releasing stereozhurnal" - tells about the prospects of technology Michael Paikin.

"We can create and set the volume - continues to Alexei Smirnov - the actors will play against the backdrop of living dinosaurs or Dima Bilan singing."

Meanwhile Inginiring Group has decided not to waste your time on ordinary consumers and opted for kinoprokatchikov: in the near future the company will present its technology for Warner Bros. and Columbia Pictures.

Already, there are negotiations with Mosfilm Cinema Concern »: Inginiring Group proposes to transfer any Russian film in bulk format for 1 million rubles - a nominal fee for the". Film company Columbia Pictures, unless Americans make a bet on technology Phenomenon EVA, the translation of one film has already cost $ 100 million, says Alexei Smirnov.

The future plans - creating three-dimensional video games ("It is a dream of gamers!" - Is divided into joy Smirnov and begins with a passion to tell a player to sneak up on enemy territory, while all around is so voluminous that even a blade of grass, it seems you can touch.)

Another idea - to sign a contract with Samsung to produce a series of TVs with built-in chip, the button on the remote viewer himself can choose to watch his usual image flat or three-dimensional.

Two weeks later, in Yekaterinburg will take place the first public screening of the film in a bulk format. At present, negotiations are underway with rolling studios to get permission to show.

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