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World Wide Web is filled with King of Rock and Roll

January 6 2007
11:40

Representatives of Elvis Presley Enterprises announced that this year the company will hold a series of events aimed at attracting the attention of new audiences to the personality and creativity of the singer.

Paul Jankowski, marketing director of Elvis Presley Enterprises, said the company is particularly interested in working with Internet resources. "We will build our page on MySpace and try to expand the list of friends" - said Jankowski. In addition, he said YouTube, as another potentially useful resource.

Archives relating to Elvis, are an excellent source of materials for the development of a variety of digital tactics. This may include content for mobile phones or the "wallpaper" for your desktop computer - said Jankowski.

The reason for increased Elvis Presley Enterprises is the fact that in 2007, will celebrate 30 years since the death of the singer. And although the name of Presley while yielding substantial revenues (over the past year the company earned 42 million U.S. dollars), over time, interest in him goes down, reports Billboard.

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