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Spirits need to listen to ... perfumery Ball "Fragrance year -2005"

November 9 2005

Autumn this year, gave Moscow a few memorable and colorful show - the exhibition "World of Beauty" - a vivid picture of hairstyles and hairdressing, Fashion Week, demonstrated the collection of the best Russian Couturier and the latest trends in fashion, but now on the way this perfume ball - "Fragrance year .

"Fragrance of the Year" - an international competition for the best fragrance novelty, which will submit to the court the jury sophisticated and demanding audience exquisite perfume as well-known brands, and are not familiar audience exclusive brands.

Last year, the ceremony took place in the cultural and entertainment center of "Crystal". In 1960 competed perfume companies, and among the guests were such famous personalities as Nikas Safronov, Nikolai Drozdov, Viktor Merezhko. The concert program was attended by Murat Nasyrov, Vladislav Medianik, Black Jack, Igor Braslavsky, sport master belly dance Natalie Becker.

In 2004, the jury assessed 96 perfume products represented 28 companies. In 2005, the jury will evaluate more than 120 spirits from 32 companies, among which are Russian and perfumers.

Given annually to eight main prizes: two in each category - for best male and female fragrances. Also awarded special prizes.

Main category:
• Haute Couture. In this category are the novelties of perfumery luxury. Price category above $ 50;
• Pret-a-Porter. Luxury Fragrances ($ 30-50);
• Middle. Perfume "middle class" - a good combination of price and quality ($ 10-30);
• Mass-Market. Fragrances mass consumption (up to $ 10).

Special prizes:
• Star Fragrance «Scent of Art» (scent with a name of a famous person)
• Best paired flavors «Duett»
• The best collection of fragrances «Best collection»
• Best "niche" brand «Best nishe brand»
• Breakthrough of the Year «Breakthrough of the year»
• Popular (People's) brand «Popular brand»

Among the jury members are recognized professionals in their field as a perfumer with 20 years of Jeanne Gladkova, the best "nose", winner of Francois Coty (Prix Francois Coty) Maurice Roussel, a French perfumer with a 30-year experience, one of the founders of the Chanel Group in Paris, Francois Berndt. Expected celebrity guests, Mr. Jean-Charles Niel and Ms. Sophie Labem - creators of fragrance Organza by Givenchy, Boss Woman by Hugo Boss, Premier Jour by Nina Ricci and Promesse by Cacharel.

Among experts on the evaluation design is well-known Russian artist Nikas Safronov.

"Scent does not need to breathe, it needs to be heard" - said Jeanne Gladkov, a member of the jury - Perfume is like music, consisting of several key topics and thousands of nuances. "

"The competition will be presented odors Russian perfumers, we very much hope that they will occupy a worthy place. And maybe, soon will the Russian flavor, which will be known in Europe as it once was known for "Red Moscow" - shared his hopes Safronov.

Organizer "Fragrance of the Year" contest is perfumery club. The competition is supported by the Department of Consumer Market and Services of Moscow Government and Moscow Union of Designers of Russia.

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