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"The World of Beauty-2005": a democratic forum for professionals

September 30 2005

From 27 to 30 September in the arcade, the main event took place in the world of hairdressing and beauty industry - the twelfth annual international festival "World of Beauty-2005". Annually, "The World of Beauty" visited by tens of thousands of visitors from all regions of Russia: barbers, beauticians, makeup artists, stylists, directors and beauty perfumes and cosmetics stores, as well as all those interested in new trends in style.

October 1, in an international forum is scheduled XI Championship Eastern European hairdressing, decorative cosmetics, modeling and design of nails.
The championship will bring together the winners of the regional championships and competitions in hairdressing in 2005.

October 2 participants and guests waiting for a marathon of beauty, the apogee of which will show program with participation of: O. Burmistrova, DA Vinokurov, M. Amirbegovoy, M. Mannanova, etc.

In addition, on October 1-2, scheduled to show the world-famous manufacturers of professional products for hair care, which will introduce new ones.

Over its history, the festival "World of Beauty" has acquired the status of the largest international forum for professionals.

Our reporter Julia Ershov, working at the exhibition, reports:

"This forum is interesting not only to professionals who can buy the necessary equipment and materials, but also simple lovers of beauty - the festival is world-renowned speech stylist Sergey Zverev and fashion shows, Valentin Yudashkin.

In addition, the Arena is split into separate pavilions, each of which can learn from the experience of foreign artists from around the world.

During the day, held competitions among professionals in various sectors of the beauty industry.

On the first day there was a funny episode that could have ended very badly. That day is not planned came Sergei Zverev, who wished once again to rehearse their show, which was to be held later. The stylist tried to pass unnoticed, without cover protection, but it was not there - seeing a celebrity, people rushed for autographs. Formed from the crowd, hefty guards removed Sergei hard, but fortunately, no damage as a result of the incident he did not suffer. However, some fans have suffered very seriously - the bruises, scratches, torn clothes ....

Later, when asked about his possible retirement, Sergei Zverev said that the world of modern fashion is very dynamic, and he can not leave for fear of "fall out of the stream and make only an idol, not a full participant in the fashion industry.

Stylist demonstrated all that for which he is regarded as the "magician". In his show, he easily with scissors and playfully dancing in about five minutes, stopping beating in front of the audience, made on the head model, great hair.

At the subsequent fashion show Valentin Yudashkin, among similar models appeared red-haired girl with beautiful, lush figure. Hall measurement, but a minute later exploded into applause - an unfamiliar path for himself mastered the super popular TV presenter Masha Malinovskaya. Specifically for the new stars of the catwalk, designer created a beautiful, but is quite frankly a red dress. "

Maria Pavlikova

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