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Zoom magazine is now also in Russia. Young photographers do not break

November 18 2005

In Europe, the magazine goes ZOOM 33 years. Every self-respecting photographer knows this publication. Lovers, and those who are learning the craft, at least once, but skimmed ZOOM, admiring the works of recognized experts, drawing inspiration for their works. Journal of Zoom - is the only publication of international repute, devoted entirely to photography as an art.

ZOOM - this is no ordinary photographic magazine devoted to new photographic technique, it's - the periodic collection album, consisting of works of the best contemporary artists from around the world, with stories about their creators and complete information about the photo - exhibitions. This album does not become obsolete with time, but instead only increases its value.

"In Russia there are many photo magazines, but all the technical sense, - said Andrei Shipilov, director of the Foreign MediaPub. - Journal of the photo itself in our country has not yet happened. " International Edition published in Western Europe in two languages - Italian and English.

As it turned out, the tone of the Russian version of ZOOM will still ask Europe - the contents of the "Russian" part of the magazine will be no more than a third of the total. The Russian edition will be published portfolio of outstanding photographers of Russia and the CIS, materials, and photographic coverage of Russia's cultural life activities related to the "high art", and interviews. Magazine publisher said that Russia will provide photographers an exclusive opportunity for FREE to post your photos in the magazine. To elect - this will be a successful PR move on the global level. Publishers reported that e-mail the official website of the magazine every day come up megabytes with the works of young photographers. Only here on what basis will be selected worthy gentlemen publishers responded very vague.

It became clear one - especially not young photographers waiting for them will be difficult to break. The journal does not aim at to help young and talented to declare itself. It is a beautiful photo album that should be considered, admiring other people's work, and then put on the shelf next to other photo albums. Russian Zoom was created for the sake of aesthetic pleasure and leisure. Much easier to flip through a magazine, than to visit the exhibition. And save time, and information is available. This position was confirmed by the words of chief editor Vladimir Samarin: «Zoom is positioned as a truly stylish edition to the successful people with good taste and design professionals, advertising, photography - he said, - Zoom is made on matte paper - gloss We left for the "Glamour". Each room - is a visual representation of the world of art: photography, design, scanography and film.

As a result, all global ideas were limited to sales of the next fashionable "Cosmopolitan" for photographers. In 2005 and during the first six months of 2006 edition will be distributed mainly in Moscow and St. Petersburg. And cost is a pleasure to be expensive. In 2005, ZOOM has appeared in Japan. Will be out of magazines in China, South Korea, India and Brazil.

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