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The first revolution of 21 century: there comes a new era of TV

October 8 2005

Three weeks later, will launch the world's first free-TV channel, which will be broadcast via the Internet, as well as on mobile phones in the format of video-on-demand. "

Television new generation RipeTV already working in the network of U.S. cable operator Comcast. Innovative service was launched in July 2005 and has proved excellent. So now, having received additional venture funding of $ 5 million, a Hollywood firm Ripe Digital Entertainment (RDE) plans to begin airing in online and on mobile phones. Start the Internet broadcast is scheduled for October 28.

"The announced amount is rather small. Obviously the owners of the new toys are in euphoria - Andrey Polyakov commented on the event, participated in the creation in Russia of the first digital TV in the VIP-limos. - A condensed form of programs will force manufacturers to give content to 10 times greater than the usual TV. In this case, will face the problem not only with personnel and equipment of new generation, but also to the acquisition programs. Just look at the failed attempts to launch digital terrestrial television in Europe. As you know, an illusion, and with them, and channels    quickly collapsed.

The grid of the new digital broadcast TV will be short of information and entertainment programs lasting 3-15 minutes. The channel is designed for the wealthy socially active men aged 18-34 years. However, to meet the demands and needs of the target audience, the creators of the new channel will have to provide a decent standard "product."

"The problem of content, we also come face to face - continues Andrey Polyakov. - We must understand that it is quite another television, with a totally different aesthetic. In 7 minutes you have to show the film. Moreover, changes everything: the period of filming - plans should be larger, and the period of post-production, which requires special skills. And of course higher quality sound. But most importantly - should be interesting. "

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Huge bet the creators are doing on the channel for advertisers. As we know, the audience selected channels as a target for them is the most "coveted." Advertising on the channel will be available as well as in conventional television: just introduced on the air during the show.

The advantages of the Internet to television terrestrial and satellite obvious. First of all, the consumer himself can generate content and otsmatrivat selected at any convenient time. Every form of imposing a thing of the past.

"Big TV" will not be easy. Since the basic principle - "do not put all eat," lead him ideologues into oblivion. But the brilliant and   talent will be easier to breathe. However, one must understand that it is quite a different TV. And the difference between the familiar and the new TV can be compared to football and mini-football, where the total is only a name - says Andrey Polyakov.

On the Internet to watch programs Ripe.TV anyone can, absolutely free, so long as the thickness of the channel allows it. Broadcasting will be the official site as well as other portals.

See also:

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strong> The alternative is! The first TV channel of alternative music A-ONE and Russian Alternative Music Prize RAMP-2005 under hedlaynerstvom KORN!

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Maria Pavlikova

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