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Vinyl monsters erupted in Russia ...

June 6 2005

Report from the exhibition Urban Vinyl

In the XXI century, the younger generation are increasingly hiding from reality in the illusory world of cyberspace. The world is already hard to imagine without modern technology Internet, ICQ, mobile phones and computer games. Substitution occurs inevitable reality of virtual reality, embodying all the wildest dreams and fantasies. People are becoming more divorced from the natural world in favor of artificial, because modern life metropolises are increasingly forcing its inhabitants to feel the heroes of comic books and the newcomers from distant space systems.

The world of advertising and new technologies creates monsters, and no one wonders why children are so strongly attracted to urban toys, preferring to monsters and transformers kind plush bunny.

From 3 to 5 June in the National Centre for Contemporary Art in Russia for the first time iconic designers from Hong Kong demonstrated the new heroes of our time in the style of Urban Vinyl.

Here they are before us - the comic book heroes, robots, monsters, crazy, kids, cat killer, rappers, skaters, DJs and other freaks, workers are illegals and gangsters from vinyl - is equally creepy, aggressive and charming. These street authority of megacities, the embodiment of brute force, promotion of fashion and trendy music. Hero of our time. People took these new characters, cult heroes and the Asian American advertising and comic books is ambiguous.

Stas: "They are very Kulnev. Exactly, and look as young people who want to keep pace with the times. Need to be strong, arrogant and aggressive, to get out of life what you really want! "

Olga: "Definitely, these toys are not for little kids with yet got stronger mentally and more as objects of interest of collectors and designers a way of expression. Being a mom, my children, I would be guarded by such toys as I think that a child should grow up in a world of beautiful and radiant bunnies and bears than pereglyuchennyh plastic freaks. "

Andrew: "These toys - like a distortion of reality with the addition of something cosmic and unchanging features of the modern Tsivilev ization. These toy monster stereo speakers instead of those antennas sticking out instead of hair ... In my opinion, the appearance of such toys points to an acute shortage of bright and good images, which leads to a kind of competition between designers who are more then repaint and distort. "

For greater visual effect vinyl monsters placed at the peak of the pyramid, consisting of automobile tires. Everything is aimed at visitors to the exhibition felt like a virtual character of the city-mutant of Hong Kong.

It is in Hong Kong and the idea of creating urban-toys. Several years ago, three designers from the advertising agency, badly tortured by their employers, decided to try a new style. They create a series of vinyl toys in single copies for your friends and show hits, heroes, which is becoming a street youth. First enthusiasts create prototypes of fashionable DJs, known gangsters, famous rappers. But gradually the hobby into a profitable business, because without reason, called the city of Hong Kong, yellow devil, ascribing the property of all and always turn into money. The fashion for designer toys absorb the city. In 2000, the designers create his own record label Urban Vinyl and start doing custom branding mascots for celebrities. They then create a series of blue-speakers (from the English. Speak) for Pepsi, invent toys to advertise Sprite, Nike to develop a collection of crazy players.

Currently, the creators of Urban Vinyl spend crossover projects - a joint project with designer toys and well-known brands.

Urban toys under the brand Urban Vinyl already occupied Asia and America, and now gradually absorb Europe and Russia. And now more recently provoked all the Pokemon look cute creatures against the backdrop of the upcoming Hong Kong monsters.

Oleg Artyukov

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