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A breath of fresh air in the world of pop and telematics

May 17 2006
13:10

The "oxygen" celebration - the air goes out the 200th edition of the unique television project, "Take alive!". This is a talk show a chance and an alternative non-pop musicians to be heard across the country.

In a celebratory issue will play live Nike Borzov, a group Ganduras, Billy's Band and Light Kolibaba. Channel will also come to congratulate Sergei Galanin ("Earrings"), Utah, Andrew Shepelev (GrAssmeyster "), Mikhail Antonov (" Laboratory ", Radio Culture), Ivan Bochkov (new Moscow Rock Laboratory) and other musicians.

Eighteen months ago, Channel O2TV not hesitate to revive the tradition of live concerts in our country at the time, as everywhere on television these programs are closed. Unlike other attempts to create a similar project in the air on other TV channels, "Take alive!" Represents all genres and directions of domestic music, with the exception of "pop". Politics TV O2TV - a complete lack of conservatism and the ability to openly accept new things in the world. Because jazz, reggae, punk, ska, metal, acoustic experiments, rock, alternative and avant-garde electronic music and hip-hop - not the whole list of music that sounds in "Take alive!".

"Since the disappearance of the last pryamoefirnogo project on our television, which was played live music and interesting conversations with original musicians who have passed at least five years. During this time in our country has blossomed so many bright, new styles, hearing the audience hitherto unknown, which prolong the live broadcast with a belt of eternal Russian rock was just indecent. People want to watch a variety of music, so we essentially abandoned the stylistic framework, "- said Mrs. Pernikova, producer of musical projects O2TV.

O2TV was and remains the first and only television station, which is more than a year ago began to withdraw completely free full live performances of unidentified young teams from all over Russia. For the beginner channel it was quite a risky step, but the audience supported and believed in O2TV as television once believed in the idea of the existence of an interesting young original music in Russia. That O2TV first shot and broadcasted the program "Take alive!" Concerts of groups of TT-34, Town 312, Children of Picasso, Tol, 2H Company, and many other talented young musicians.

First Youth TV O2TV broadcasts in 248 cities across Russia, as well as on the territory of CIS countries and Baltic states. Music policy O2TV significantly different from other channels. Billy's Band, 5'nizza, Vladimir Vysotsky, Mike Naumenko, Animal ДжаZ, Dogs Kachalova, Bad B, bricks - on O2TV such music, and more than 700 best "non-pop" local artists were broadcast round the clock. "We do not consider ourselves to be marginalized and not alternative, we are - normal people who believe that the current television does not reflect our lives. We are opposed to pop, vulgarity, tupizma, bivisbathedov, Petrosian, serdyuchek and a huge bar of soap, which has turned into a television broadcast . Music - this is code language for which we find ourselves like in this world. And so we show the music that's not lying. ", - said Vasily Lavrov, President of the First Youth TV O2TV and leader of the" Territory ".

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