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Anand: wrong pop-soul

October 12 2007

She appeared from nowhere to nowhere and is gone. Newly-minted singer Ananda journalists predicting a one-day career and low-budget corporate parties. Story is too predictable and sounds like dozens of other such failed stars.

"Ananda was born in Russia, but soon after her birth the family was leaving for a few months in India. That there is a random fateful meeting with one of the Indian guru, who not only gave the girl a name, but in the future has a strong influence on the formation of her creative personality. " Believe? I've been, frankly, no. But from that, according to the most Ananda begins her difficult path to Olympus of fame.

And so it's all familiar, and so boring! When I first heard the name of the newly-minted artist, before his eyes drawn image of the eastern girls with black as pitch, hair, and big-big eyes. But not a girl, remotely looks like somewhere in the Jeanne Aguzarova in his youth, but somewhere - on the girl-butch, telling tales, fables. And after all it is!

Ananda's debut album of the same name (which was released on 4 October) looks even more boring. And the singer and her album is claimed as a «pop-soul», developing aesthetic style, a new qualitative level, enriching it with its appealing tone of mystery and charm.

The direction of pop-soul, and so is not particularly popular among music lovers. And God forbid if they fall into the hands of the album Ananda! Had this on the pop-soul'e would be to give up. This style is, in principle, not interest those who want to grasp the direction and disappoint all those who have been fond of them. And to be quite honest - no pop-soul that does.

A knowledgeable listener who understands that the sounds in his column, it is easy to understand. This music is called primitive "pop" with the same text and two repeating chords in this music make money at the expense of rare corporate events. This money is quite a bit, but Anand do not need them, because she has invested huge sums to here and so pathetically to make presentation in one of the expensive Moscow casinos, feed the guests rare seafood and drink a variety of wines.

The girl had to hire a special public relations agents, who penned her beautiful, but terribly hackneyed and improbable story, find the producers ... And all this only to call her a singer.

But as they say, "the king is naked!". After listening to the debut album Ananda, I responsibly say: "She's a singer. Singer one-day ". Sooner or later the producers of the girls realize that nothing all that. The project will not stay afloat, will not be interesting, and all the people working on it, wasting time and money. Why is that?

Anand will go down there, where now Madou, Ahonkova and others failed singer who once dreamed to take the audience expensive. They are on the album, like Ananda, it is not clear where one song ends and another begins. Their records sold with difficulty only because a small circulation, and the dust on the shelves. They have chosen the wrong approach, those not hired PR people - anything but the result is obvious. Sooner or later, but the whole team is interested in working with a new pop-soul singer Ananda will understand.

Or she understands Anand is the first thing I sincerely wish her.

Anna Pavlova


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